Mikola De Roo

NYC youth members at The Door share why they come to our welcoming, inclusive spaces and make use of our comprehensive services—everything a young person needs to thrive, from food and housing to career and educational help to health care to legal help to arts and recreation.

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In 2024, as part of 4-person leadership team, I created and launched a food event—Taste of Community, a new spring fundraiser to complement The Door’s annual fall benefit as a new revenue generation source. As a team, we cultivated new cause-marketing relationships with 18 restaurant and beverage partners and produced a successful event that achieved its main goals: exceeding its revenue target and growing its younger donor base. I also personally created a full suite of branded print and digital event collateral. See details in case study and/or visit door.org/taste2024.

Djiby and Boubacar, NYC youth clients at The Door's Legal Services Center (LSC), share their experiences receiving immigration legal help and other life-saving resources at The Door, a premier NYC youth services organization.

I oversaw the creative direction and content strategy for The Door's FY24 annual report, which provides details about program highlights, notable achievements, and strategic planning, as well as a breakdown of the organization's financial performance.

On behalf of CEO Kelsey Louie, I ghostwrote an opinion piece on the severity of the youth mental health crisis in New York City. The op ed was published in City & State NY in February 2024.

This video, featuring interviews with founders and early staffers, past and present Door youth members, and current staff and Board members, offers a snapshot of how The Door came to be founded as a unique provider of free NYC youth programs in 1972, what makes our integrated, whole-person approach to youth services impactful, and our vision for the next 50 years.

This digital ad was part of a long-term youth recruitment campaign to boost youth engagement and membership for The Door, which offers free, comprehensive services to NYC young people ages 12-24. The ad appeared at LinkNYC kiosks, and I used a mix of internal and external data to geotarget the ads in neighborhoods of highest need across the boroughs. The results were compelling: Membership increased 16% over the course of the following year.

This digital ad was part of a long-term youth recruitment campaign to boost youth engagement and membership for The Door, which offers free, comprehensive services to NYC young people ages 12-24. The ad appeared at LinkNYC kiosks, and I used a mix of internal and external data to geotarget the ads in neighborhoods of highest need across the boroughs. The results were compelling: Membership increased 16% over the course of the following year.

I led the creative and narrative direction and messaging for the FY23 Annual Report for The Door, a premier NYC youth-services organization.

In early 2023, I oversaw the creation and launch of a brand-new website for The Door, a premier NYC youth services organization, https://www.door.org/. This massive project involved a complete redesign, new information architecture, a site content inventory and enhanced content strategy, creation of new video assets, and a move to a new CMS.

In early 2023, I oversaw the creation and launch of a brand-new website for Broome Street Academy Charter High School, https://broomestreetacademy.org/. This massive project involved a complete redesign, new information architecture, a site content inventory and enhanced content strategy, creation of new photos and video assets, and a move to a new CMS.

As part of a creative team serving as BSB messaging consultants, I served as content strategist, copywriter, and team presentation lead. We produced custom internal messaging for Accenture account teams to use to keep communications with their clients consistent, aligned with ongoing goals, and on brand. For each client, we created a complete, branded B2B message house; PPT, email, and Teams templates; and a brand book with guidelines on how to make use of provided assets effectively. The sample here is the Accenture-Hershey brand book. Other clients included Dow, Chevron, and Walgreens.

As part of a creative team serving as BSB messaging consultants, I served as content strategist, copywriter, and team presentation lead. We produced custom internal messaging for Accenture account teams to use to keep communications with their clients consistent, aligned with ongoing goals, and on brand. For each client, we created a complete, branded B2B message house; PPT, email, and Teams templates; and a brand book with guidelines on how to make use of provided assets effectively. Accenture clients: Hershey, State of NY, Chevron, Dow, Walgreens, Corteva, DuPont, Cigna & Sutter Health.

Broome Street Academy (BSA) is a charter high school housed on the 4th Floor of The Door, a SoHo-based youth center. The Door co-founder and former executive director Charles Terry, current BSA teacher Brandon Boyd, recent BSA graduate Shaleece, and current BSA student Quadir share thoughts about BSA one-of-a-kind programs and partnerships, that enable it to provide both rigorous academics and supportive wraparound youth services that meet crucial life needs, all within a welcoming, diverse, equitable, and inclusive community for its students.

Director of College Advising & Arts Programming Holly Harrison describes how The Door's holistic approach to services opens up ongoing and diverse opportunities for our youth members to shine.